My ultimate goal is to contribute to the transition towards a circular economy. To do this, I work at the intersection of entrepreneurship, communication, and experience design.
The circular economy is a complex system that is still in its infancy. There is still some work to be done in order to convince changemakers and citizens of its necessity and advantages. As such, new business models are just one piece of the pie. Storytelling and Experience Design are necessary conditions for accelerating the transition. After all, facts don’t change our minds; stories and experiences do.
Circular Business Models
Bootstrapping a platform to share the power of products-as-a-service to collectively move
from consumerism to 'userism'.
Curious? Let's chat.