My ultimate goal is to contribute to the transition towards a circular economy.

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To do this, I work at the intersection of entrepreneurship, communication,
and experience design.

Here’s the thing: The circular economy is a complex system that is still in its infancy. There is still some work to be done in order to convince changemakers and citizens of its necessity and advantages. As such, storytelling and experience design is a necessary condition for accelerating the transition.

After all, facts don’t change our minds; stories and experiences do.