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Marketing &


Experience &

Interaction Design

My ultimate goal is to contribute to the transition towards a circular economy. To do this, I work at the intersection of entrepreneurship, communication, and experience design.

The circular economy is a complex system that is still in its infancy. There is still some work to be done in order to convince changemakers and citizens of its necessity and advantages. As such, new business models alone are not enough. Storytelling and Experience Design are a necessary condition for accelerating the transition. After all, facts and numbers don’t change our minds; stories and experiences do.


Countdown is a global initiative to champion and accelerate solutions to the climate crisis. I was co-hosting the local TEDx event together with Joost de Bruin.

Branded Experiences

You can choose to tell your story, or you let your visitors experience it instead.

Want to give it a try?

Presentation and Keynotes

Co-hosting TEDx Countdown, giving a keynote speech on

Gen Z, and pitching ideas with Thirty030 - connect, chat and get ready for the next gig! 

Visual and Written Content

 Storytelling done right, can be the ace up your sleeve! From articles to films to children's books - the sky's the limit!

Circular Business Models

Bootstrapping a platform to share the power of products-as-a-service to collectively move

 from consumerism to 'userism'.

Curious? Let's chat.


Like what you see? Get in touch to learn more.

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